I went to Pei Wei for lunch today, which is the land of free fortune cookies. I, of course, helped myself to a handful. After opening a few that were about food (I don’t think that a Wonton a day will actually keep the doctor away), I got one that rang true:

Honesty and friendship bring you fortune.

I have never seen a truer fortune cookie (except maybe “You like Chinese Food”), because honesty and friendship are the key ingredients to building an information business online. If you are dishonest, people won’t believe you and won’t buy anything you sell. If you don’t build friendships, you miss out on a whole range of partnership opportunities.

I’ve seen this first hand in the case studies that Chris Guillebeau put together in the Empire Building Kit.

The what?

About a month ago, I signed up for the Empire Building Kit brought to you by Unconventional Guides. All I knew was that I was working on building my online business and could use all of the help I can get. The turns out to be one of the best purchases I’ve made all year. The kit consists of interviews with real online emperors that you are guided through over the course of one year by email. That’s 365 emails! Add to that a No Question Left Behind policy and your get the Empire Building Kit. I recommend it to any UnWorkaholic out there!

I think this product is so great, I signed up to be an affiliate. I would never recommend something that I didn’t think you could benefit greatly from! But I am getting a referral fee if you buy the kit through my link.

How’s that for honesty? :) and now for the friendship:

I’d like to extend Chris’s No Question Left Behind policy. If you have a question about building your empire and becoming an UnWorkaholic, send them to me and I’ll answer every single one. This is true whether you buy the kit through my link or not.